Case Study: CNN

CNN - Black in America Online Press Kit
CNN - Black in America Online Press Kit
CNN - Black in America Online Press Kit
CNN - Black in America Online Press Kit
CNN - Black in America Online Press Kit

Project:

  • Design two websites: one targeted at journalists of other news organizationas and one for radio stations
  • Create promotional multimedia widgets and animated banners

Objective:

  • Keep look and feel of both websites similar to established Black in America 2 branding
  • Improve functionality with xhtml/css, JQUERY, flash/xml, and php.

As the lead designer assigned to this project I was involved from the beginning including initial client meeting, brainstorm meetings, and digital strategy meetings.  Once the strategy was set, I was then to create a layout Black in America 2 artwork established by CNN internal design team.  I chose to use a clean, dark, corporate design framework to complement the BIA2 logo and photography. Jquery was used to organize photos, videos, and widgets making browsing seamless with the layout.

Overall, client was very pleased with the new and improved design.  Both sites achieved their goals and were used to increase awareness of the upcoming release of Black in America 2. The layout for the online Press Kit was also reused for Latino in America and Black in America: Almighty Debt.