Case Study: College Board

Project:

• E-mail Newsletter, website, and mobile web design

Objective:

• Upgrade existing newsletter e-mail and website with better usability and engaging web technology such as flash video, flash galleries, AJAX star ratings, comment boards, and JQUERY news sliders.

Connect is a monthly company newsletter sent out to to update employees on announcements, benefits, and awards. The content is designed in a whimsical fashion to add more excitement to potential drab information. I was brought into the Connect design team to upgrade the newsletter to a full-fledge website with multimedia and social media elements. I also upgraded the graphical design including the header and navigation.

The Connect design team at Hawthorne consists of a graphic design, an Art Director, and a project manager. The graphic designer is responsible for designing each article canvas. As the web designer, I take each page, code each for the web, and implement any multimedia or social element when needed. The Art Director oversees both the design and completed web design. The project manager interfaces with the client and processes content and edits as they are submitted.

In my time at Hawthorne Visual I’ve spent a lot of time developing this newsletter. It has repeatedly exceeded expectations while meeting extreme deadlines. It has recently been modified to be viewed on mobile devices such as the iPhone and Blackberry.