Case Study: Fusion Church

Project:

• Devised the church’s branding, marketing and communications strategy by creating:
  • Web design
  • Mailers and full page ads
  • Motion Graphics for sermon series
  • Pastor’s Wordpress Blog

Objective:

• Establish branding and identity of church. Design and maintain website and any print design needs. Centralize church service content and sermons on-line for easy access

Fusion Church is a young, urban Adventist Church located in the city of Atlanta, Georgia. Its core membership consists of a diverse group of creative youth and young professionals.

I was originally approached by the Pastor of Fusion Church a year before the launch with nothing more than a logo and a vision.  The church's immediate need was a website presence. I worked with the leadership of the church to develop and structure the content for web consumption. I was also involved in the information architecture, graphical design, and multimedia elements including flash, contact forms, audio sermons, pastor’s blog, and video for the web.

Additionally, I have lead multiple advertising campaigns for the church including a mailer that introduced the church to the community, a full page ad in the Atlanta Adventist Academy yearbook and several post card flyer designs. The success of these strategies is evident in the church's rising membership and growing community awareness. 

With the built-in SEO on the website, it is currently ranked in the top 8 for urban church Atlanta and creative church Atlanta.