I’ve had the chance to not only redesign Customer Creations by once, but twice. The latest incarnation of this inspirational section came after I was approached by the marketing director and a copywriter to add a user voting mechanism to the section to encourage more user engagement. I countered them with “you can’t just add voting and expect this thing to blow up as is, we got to meet them where there at”.

To prove my point, I did a full redesign of this section with colorful hero graphics, cleaner photo grid, simpler interface, cleaner and more descript individual pages, user pages for people to keep a gallery of their submissions, an activity log, and the ability to hire themselves out as designers (for the power users who are already plugged into OnlineLabels marketplace). We aspire for this section to be a Behance for small business and crafters.